Order Now
About WeSellFish
How It Started

From Family Table
to Your Door

WeSellFish started the way most great things do — around a dinner table. We discovered just how hard it was to find genuinely fresh, high-quality fish at a reasonable price. The supermarket offerings were disappointing, and the specialist fishmongers were far away and expensive.

So we decided to do something about it. We built direct relationships with premium Atlantic fish suppliers and brought the best products straight to South African homes — fresh, vacuum-sealed, and delivered to your door.

Today, WeSellFish is still a family business. Every product we stock is one we'd be proud to serve at our own table.

The WeSellFish founders
What We Stand For

Our Values

Everything we do is guided by these core principles.

🌊

Quality Without Compromise

We source only from certified, sustainable Atlantic fish farms and processors. If it doesn't meet our standard, it doesn't reach your door.

🌱

Sustainable Sourcing

We partner with suppliers who are committed to responsible fishing practices and environmental stewardship for future generations.

❤️

Family First

We're a family business serving families. We understand that what you put on your plate matters — to your health and to your loved ones.

🔒

Freshness Guaranteed

Every product is vacuum-sealed at peak freshness and kept in cold-chain storage right up until it reaches your door.

🤝

Fair Pricing

By cutting out the middlemen, we can offer premium quality at prices that are fair — because good fish shouldn't be a luxury.

🇿🇦

Proudly South African

We're based in South Africa, for South Africans. We support local employment and take pride in serving our community.

The People Behind It

Meet the Team

WeSellFish was founded by a husband and wife team with a shared love of great food, the ocean, and bringing people together around a good meal.

We handle everything ourselves — from sourcing and quality control to packing and delivery. That personal involvement is what keeps our standards high and our customers happy.

Get in Touch Shop Our Products
WeSellFish team
Where It Comes From

Sourced From the Best

Our salmon is sourced from certified Norwegian fish farms — some of the most pristine waters in the world.

Norwegian fish processing facility

Atlantic Heart Partnership

We partner with Atlantic Heart — a Norwegian seafood company operating in the cold, clean fjords of Norway. Their commitment to quality and sustainability aligns perfectly with our values.

  • ✅ Certified sustainable aquaculture
  • ✅ Processed to EU food safety standards
  • ✅ Direct cold-chain from Norway to SA
  • ✅ No artificial preservatives